Vimeo vs. YouTube

Vimeo is focused on delivering high-quality HD content in a clutter-free, ad-free experience; The Vimeo community has many professionals. YouTube , The video giant of contemporary Internet culture, is more of a free-for-all space that offers content that spans the entire spectrum of video production. Its massive audience and content database has made it the go-to place for everything from how-to videos and online courses, to viral marketing, political campaigns, and spontaneous home videos.

Comparative graph

Vimeo versus YouTube Comparison Chart

Vimeo YouTube
site type video hosting service video hosting service
Website www.vimeo.com www.youtube.com
Owner CAR Google (formerly independent)
Record Optional (required to upload) Optional (required to upload / comment)
key people Kerry Trainor (CEO), Dae Mellencamp (President) Steve Chen, Founder and CTO Chad Hurley, Founder and CEO Jawed Karim, Founder and Advisor
Actual state active Active
Alexa Rank 132 (February 2013) 3 (January 2016)
Guy Subsidiary, limited liability company. Google subsidiary
Audience One hundred million visitors per month. More than 1 billion monthly unique visitors.
Quality Higher quality alternative, HD is the standard. 8K, 4K, 1080p, 720p, 480p, 360p, 240p, 144p
Languages English, Spanish, German, French Available in 54 languages.
Prices 3-tier pricing scheme, from free to $199/year. No fees except YouTube red fee 9.99/month is optional
Advertisements Only Vimeo Pro subscribers can upload promotional content. Anyone can upload promotional material, and ads are displayed throughout the videos.
Headquarters location New York, New York, United States San Bruno, California, United States
maximum video resolution 1080p, automatically compressed to 720p unless with a paid subscription 8K UHD
Founded by Jakob Lodwick and Zach Klein Steve Chen, Chad Hurley, Karim Jawed
Boundaries 10 SD videos / day. 1 HD video / week for free clients. There is no HD limit for top tier customers. There is no limit to the length of the video. There are no limits on the number of uploads, or views.
Private messages Yes Yes
Follow hot topics Yes Nope
Users express approval of the content by I like it “Like dislike”; Subscription
App Official iOS and Android app. Official iOS and Android app.
Share Easily shared videos via social media platforms. Easily shared videos via social media platforms.
Release date November 2004 February 2005
add friends Nope Nope

Content: Vimeo vs YouTube

  • 1 user base
    • 1.1 User experience
  • 2 Video playback quality
    • 2.1 File formats
    • 2.2 HD support on YouTube vs Vimeo
  • 3 360 degree videos
  • 4 Prices and limits
  • 5 Generating Income
    • 5.1 announcements
  • 6 privacy options on YouTube vs Vimeo
  • 7 apps and share
  • 8 spectators
  • 9 recent news
  • 10 references

base user

Vimeo is used by filmmakers, videographers, and other serious professionals in fields that focus on film and video making. Creative professionals can get a head start on Vimeo due to peer feedback and engagement with professionals in their own field.

YouTube is a convenient way for anyone to upload quick videos of everything from tutorials to home videos to music performances. Although the user base is much more amateurish, YouTube has the advantage of having a much larger audience. YouTube has a reputation for low-quality videos and a higher percentage of videos that aren’t professional or don’t make sense.

The video below highlights the differences between these two sites:

user experience

The overall appearance of a Vimeo channel is designed to have the feel of a professional portfolio. YouTube has a more cluttered and distracting design and is less geared towards showing professional productions. The YouTube channel page offers some customization options, such as banners of different sizes for different types of screens (desktop / mobile). As there is no time limit on the length of a video, the site is particularly attractive to filmmakers and fans.

Video playback quality

file formats

Both Vimeo and YouTube support uploaded video files in the following formats: MPEG, MOV, WMV, MP4, AVI, MKV, MOD, RA, RAM, ASF, Ogg, 3GP, and QT.

Vimeo supports some additional formats that YouTube doesn’t: 3G2, DIVX, and DV. In contrast, YouTube supports uploading of FLV and WebM videos, but these formats are not supported by Vimeo.

HD support on YouTube vs Vimeo

Vimeo supports HD video up to 1080p, and users can set the default display of their videos to HD. Vimeo’s bitrate is variable, with a maximum of 5mb/s. Audio bit rates on Vimeo are up to 320kbps, while YouTube uses 192kbps for its audio playback.

YouTube goes beyond 1080p HD for video quality; In 2010, YouTube announced support for 4K video, also known as Ultra HD or UHD, with a typical resolution of 3840 × 2160 pixels. Bit rates of up to 5.9mb/s are possible with 1080p MP4 files, and users can change their settings to play HD whenever they input full-screen videos that support it. In December 2014, Vimeo announced support for 4K downloads: Vimeo PRO members and Vimeo On Demand (VOD) sellers can now choose to allow users to download 4K video files. 4K streaming support is not yet available on Vimeo.

While videos can be uploaded in HD, they don’t play on that setting by default, and many users don’t bother changing their settings. Also, YouTube starts with a lower bitrate, which makes the video play faster (especially on slower connections), but due to the nature of video, it looks pixelated at low bitrates. The effect this has on video playback quality is best illustrated with an example: watch the same video on YouTube and Vimeo to compare playback quality, especially in the first 7 seconds of the video. (Note: Registered users who have opted to use special settings may not notice a clear difference.)

360 degree videos

Youtube started supporting 360° spherical videos in March 2017. Two years later Vimeo announced its support for 360° videos in March 2017. While Youtube supports live streaming of 360 videos °, Vimeo currently does not.

Both platforms allow viewers to watch 360° videos in their apps and on the web. YouTube also supports a more immersive experience using Cardboard VR, Google Daydream, Samsung Gear VR, Oculus Rift and HTC Vive, and Zeiss VR One. Vimeo currently supports all of those platforms except Oculus Rift and HTC Vive.

Prices and limits

Vimeo has a 3-tier pricing scheme:

  1. Vimeo Basic users pay no fees and are limited to uploading 1 HD video and 500 MB of content per week (and at reduced upload speeds), but can still upload 10 standard definition (SD) videos per day. Videos cannot be embedded in HD. Banner ads will appear on your videos.
  2. Vimeo Plus users pay $9.95/month and can upload 5GB of HD videos per week, up to 260GB per year, and can also embed their HD videos. Your videos play without ads. Additionally, users have more channel customization options than basic users, but cannot add specific branding.
  3. Vimeo PRO costs $199/year. PRO users can upload 20GB of HD video per week, up to 1000GB per year, and receive faster upload times and ad-free playback of their videos. Your videos can also be embedded in HD. The videos play ad-free, and there are no banner ads on the page. Users can also create unlimited groups, channels and albums, and have the option of the Vimeo On Demand distribution service, which offers a 90/10 revenue split. PRO users have advanced customization options for their channel and can add their own branding and get unlimited HD views on any device.

YouTube is free and does not have a structured pricing plan. Videos are limited to 15 minutes in length for most users, and there is no limit to the number of videos that can be uploaded or viewed.

generating income

Vimeo allows users a greater variety of ways to generate income from their content. Vimeo On Demand (for PRO users only) allows users to sell their videos directly to viewers, keeping 90% of the profits. On-demand videos can be viewed on mobile devices and Full HD TVs. Another way is the Tip Jar (for PRO and Plus users) that allows viewers to leave tips for videos they like or appreciate. The third option (available to all users) is to license your videos through Getty Images for inventory content, though this is dependent on Getty selecting any videos for inclusion in the program. Vimeo also recently launched the Brand Creator Fund, which pairs filmmakers with brands to create promotional content on the site.

YouTube’s monetization program allows video uploaders to receive 55% of the revenue generated from ads shown with their content, but it typically requires millions of views on a video for ad revenue to convert. something substantial. Another avenue is to create a paid YouTube channel, where users must pay a monthly or yearly subscription fee to view the content. A free channel can be converted to a paid channel only once it reaches 10,000 subscribers. Some content creators who have demonstrated a repeated ability to generate large audiences for their videos are offered product placement and brand promotion deals (funded entirely independently of Google/YouTube). Devin Graham’s YouTube channel, Devinsupertram is a good example of this new type of advertising.

Advertisements

The look and feel of the Vimeo website is clean and free of banner ads. There are also fewer pop-up ads in the video. This makes for a much less annoying experience for the viewer. Additionally, the Vimeo Movie Database contains a relatively low number of commercial videos promoting a product, service, or brand, as only PRO level users can upload commercial content.

Watching a video on YouTube involves seeing ads before, during, and after the video. Sponsored messages often appear before a video starts, pop-ups appear during playback, and related videos are suggested at the end of the video. While this can be an annoying process for viewers, it also makes YouTube very attractive to advertisers or people looking to promote their content. One drawback is that similar videos, often from an advertiser’s competition, will be suggested to viewers. Users can opt out of receiving ads by going into their channel settings and selecting the option.

Privacy Options on YouTube vs Vimeo

Vimeo offers password protection for videos so they can be shared with friends before they are made public. This is different from creating a private video on YouTube, as you don’t need to log in to your account to view it. Simply forward the video to a recipient along with the password to enter. Another special feature of Vimeo allows users to protect their content: Vimeo Plus and PRO users can restrict which domain names (if any) can embed their videos. With YouTube, you can only control whether or not the video can be embedded; you cannot control which specific websites can embed your videos.

YouTube also has a way to make videos private by allowing access to specific Google users. Which means that one has to login to their G+ account to watch the video. Alternatively, users can submit a link to an “unlisted” video, and anyone with the link will be able to view the video. This action, however, cannot be undone, meaning once a video is shared, some users cannot be denied access without deleting the video itself.

apps and sharing

Vimeo has an official iOS and Android app, which allows users to manage their videos, search and view the entire Vimeo library, and share videos via social media. Vimeo has built in sharing options for Facebook, Pinterest, Tumblr, Google+, Twitter, Reddit and provides an embed link. Plus and PRO users can embed their content in HD and have the option to set the default playback quality to HD. One of Vimeo’s standout features is the Dropbox integration, which enables automatic uploads from Dropbox to Vimeo.

YouTube also has official iOS and Android apps that offer similar features to the Vimeo apps. The YouTube app also allows users to perform voice searches for videos. YouTube videos have built-in sharing options with all the sites that Vimeo offers, plus LinkedIn, Blogger, and some international sites, as well as embedded links. Youtube’s massive popularity and fast playback have made it the go-to platform for uploading videos via other apps (such as iPhoto, F-spot, iOS photo gallery, Android camera apps) or embedding videos on websites.

Audience

Vimeo has almost 20 million members and receives 100 million unique visitors each month. And even though Vimeo’s audience is dwarfed by YouTube’s numbers, the site appeals to the elite and a niche audience that appreciates higher quality videos and cleaner design, like independent filmmakers and extreme sports videos. . Vimeo Plus and PRO accounts offer advanced analytics tools that are highly valued by users. This video takes a look at Vimeo’s analytics offering:

YouTube is by far the most popular video hosting site in the world, receiving over a billion unique visitors each month. In fact, it even works as the second most popular search engine in the world. The fact that almost 100 hours of video are uploaded every hour means that there is a huge amount of content competing for views.

References

  • YouTube Help – Google
  • Wikipedia: YouTube
  • Wikipedia: Vimeo
  • Vimeo FAQ – Vimeo
  • Payment channels – Youtube
  • Vimeo Adds Video Analytics Suite – Mashable
  • 12 Great Vimeo Videos for Design Inspiration – Mashable
  • Statistics Demo – Vimeo
  • Guide to your YouTube analytics – Youtube
  • Vimeo begins to offer 4K downloads, but moves away from streaming. – GigaOm
  • Vimeo now supports 360-degree video – Engadget

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